CMS Info is a key player in ATM managed services space & has a massive order book: CEO

CMS Info is a key player in ATM managed services space & has a massive order book: CEO

“Baring Asia affiliate Sion owns most of the company with 34-35% dilution from them. It helps the company open up a wide range of options for promotion and here is where all our new shareholders, public shareholders will enjoy the potential of the company and its future, ”said Rajiv Kaul, Vice President & CEO, Chief Executive Officer, CMS Data Systems.

How do you see ownership by sending an IPO, a complete OFS. How do things change? What the bill is helping you with, is a difficult year for all of us but it is a year that has humbled us and we are filled with pride that we have successfully launched the IPO and we have completed it too. listed on the last day of the year. It offers a full range of offers (OFS) from our Baring Asia shareholders through the partnership of Zion, which is our supplier. Our company has been profitable for 12 years. We get cash on balance so the company does not need infusion of capital to grow.

We grew up very well. Baring Asia through their joint venture Sion, owns most of the company and 34-35% dilution is on their side. It helps the company open up a wide range of options for promotion and here is where all our new, public shareholders will enjoy the company’s potential in the future.

What is the market share you enjoy in the key services you provide and who are your top customers? We focus on the BFSI component. We are a leading B2B export company and as India grows in the next decade. not only profitability will increase but business output will also increase. We are focused on working with all the banks in the country. We have a variety of services at the base level. Our strongest, oldest business is a powerful network that we have set up to ensure that money is available at all times in the country – from major cities to the most remote parts of the country. It is our money management business. This is a business where we have a photocopy of 15,000 pin numbers, a collection of 4,000 cars and we do almost one million to a million and a half jobs every month.

Using this business, we have expanded from being a logistics company to technology companies. In terms of technology, we have two businesses. We are key players in the entire managed ATM service space which includes everything from pushing an ATM to managing it to maintaining it to managing software on an ATM. We have a great order book in this business.

The third business is the technology solutions business that we developed in 2020-21. It has IOT-based, cloud-based, software-based, remote monitoring technology that helps banks manage and monitor real assets that could be ATMs, bank branches that use large sensors, cameras, artificial intelligence and self-learning technology. . All of these businesses are poised to grow rapidly over the next five to ten years.

What are the visible effects of PayTM, Google Pay, BHIM and various other applications? India is a modern economy. As the economy stabilizes, this process will take many forms. But if you think of the sales department, there are a lot of small shops. We can not even pay them. We can’t handle them. But as they thrive in supermarkets, there will be more jobs. Distribution increased from Rs 14 crore to almost Rs 30 crore. In every supermarket, you will see a line of people who want to pay in cash.

As a society we enjoy the use of cash. I think more digital transactions are happening. Clearly we see the influence of demons. However, my belief is that a large area of ​​half the city and village of India are still looking for a banking way, to access ATMs. Those business processes will increase and as the process unfolds, CMS capabilities are better because we can expect to be rewarded when the non-traditional business moves to the public sector.

What progress do you see for ATM services? Where do you see this development of regional and state wisdom for this? The total marketable solution (TAM) for us is about Rs 8,000 crore. It is projected to reach Rs 21,000 crore by 2027, and this is an increase of almost 2.7x which will result in a growth of 17-18% in the market. As market leaders, we look forward to growing at this level or even higher if we can. That is at the macro level of the industry.

India gets 2.5 lakh ATMs. Half urban and rural markets are larger than metro markets but metro is also growing. Intrusion is not a regional issue, I think it is a state issue. We have access to states like Delhi and Tamil Nadu where there are 35 or 40 ATMs for one lakh person while in major parts of India like Bihar, West Bengal, Odisha, Rajasthan and Madhya Pradesh, entry levels will be 7 or 10 or 12 or 14 .

From a 10-year perspective, as these regions improve in per capita GDP per capita, productivity will increase, people will have more business, they will be able to use cash and digital. They will use more ATM services and this will result in increased ATM business and hopefully the number of ATMs.

But ATM cash management is part of our business and not just business. We do a lot of work around the value chain – whether it’s software or pushing or how to keep running. In Covid’s time, most of us had no problem getting money from ATMs because most of us would not go to the bank branches but keeping all the transactions on behalf of the banks is something that CMS and other industry partners do. do well. to the community.

What about customer engagement, new on-program clients? How to expand the services? We work with every bank in India. There is a limited number of banks we work with. As more banks get licensed, we will have more customers.

But when I think of sales, on behalf of bank customers, we work with over 2,000 customers in the country. They can be retail stores, NBFCs, insurance companies and various retail outlets where we work and serve them to manage your financial and technical needs.

The remote monitoring business is the latest we are starting by launching it for the BFSI department. There is a great opportunity for automation and the use of software to improve the management and control of ATMs or gold bank or bank branch. But it is software, it is a SaS game. Once you build this, there is nothing to stop us from going to this jewelry store, to the parks, to the stores, to the furniture. So, this is an exciting business for us where we feel that there is an opportunity to do it horizontally outside of BFSI and gain hundreds of new customers in the next five to six years.


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