MSPs: Microsoft Is Fastest Growing Partner In Managed Services 'Golden Era'

MSPs: Microsoft Is Fastest Growing Partner In Managed Services ‘Golden Era’

With the epidemic accelerating the pace of change this year, Microsoft has become the fastest-growing market for most MSPs, according to a number of respondents interviewed Sunday at XChange March 2022.

“Due to sales constraints we stopped selling servers altogether and took those customers to Azure,” said David Stinner, president of Usitek, Buffalo, NY, MSP in an interview at the conference, which is being held this week in Dallas by CRN. parent The Channel Company. “The aging process should have taken place years ago, but small business owners were afraid of change. COVID and the plague changed everything. Our Microsoft business has risen 400 percent from the epidemic. Microsoft is on top of the world too. They have all the good things you need to do business anywhere. They are our fastest growing retailers. “

Stinner said he has moved 20 clients over the past two years to be in-store at Azure Cloud services and Microsoft offered as a Team. “The teams are amazing compared to the country we were in before the plague hit,” he said. “I don’t think anything can be compared to Team.” Usitek is driving more customers to adopt Microsoft 365 Business Premium, which includes Themes, he said.

Microsoft’s business comes as MSPs’ popularity increases with the outbreak of the epidemic, Stinner said.

“When the epidemic broke out, consumers realized that MSPs were very important,” he said. “Prior to that we were SG & A (sales, general and management) pricing, as a cleaner. Now we have become part of the business skills they want to do their business.”

Joe Ussia, CEO of Infinite IT Solutions, Toronto, Ontario, said his partnership with Microsoft is also the fastest growing of his business, with a 50 percent increase in sales expected this year. “Microsoft is easy to work with and the products work,” he said. “It’s easy to understand and sell.”

Ussia has also seen a significant increase in the popularity of MSPs in the outbreak. “We went from being‘ those IT guys ’to IT professionals at night from a perspective,” he said. Prior to the plague, we were treated as boys in the basement – ‘Who loves them?’ – to professionals now regarded as lawyers or accountants. It was great!

Stephen Monk, CEO of Noverus Innovations, Roseville, Calif., Said Microsoft is also its fastest-growing advertising partner, with a business doubled in 2021 due to the rapid customer movement at Azure. From the scandal, Noverus moved 100 customers from on-premises solutions to Azure Virtual Desktop and Microsoft Teams.

“It’s been crazy,” he said of the widespread movement of the cloud. “This scourge has encouraged consumers to move to more distant places with more work to do. You should be able to have staff everywhere now. That’s driving the movement to the clouds. People are worried about security, and Microsoft is investing a lot of money there. Customers were impressed with Azure Virtual Desktop and Team experience. “

Monk said he has been partnering with Microsoft for the past 25 years. “The relationship is really good,” he said. “It’s all about the effort you put into it and the use of the vast amount of resources that Microsoft provides. They provide us with tons of sales capabilities and tools.

Monk said he is very excited about Microsoft’s business and the MSP mod. “We are in the golden age of MSPs,” he said. “This epidemic has helped improve the quality of MSPs significantly. Clients are now seeing the value we bring to them. With the move to work far away, the security burden has risen sharply. We have stepped in and helped clients do just that.”

Jay Parisi, co-founder of Aggis Technology Partners, Norwalk, Conn., Said his Microsoft business had grown by 20 percent in 2021, powered by Microsoft 365 with high security. Aegis NetShield Managed Services has been the driving force behind the growth and protection of customers in the midst of cybersecurity attacks. Microsoft’s advice to continue with MSP: “Get busy. Get out there and meet other MSPs. It would be great to have more at one time with Microsoft.”

Microsoft’s chief of staff, Rodney Clark, told CRN earlier this month that he wants his affiliates to know that Microsoft’s ecosystem continues to be “extremely critical” of Microsoft’s business dealings. About 95% of Microsoft sales revenue is either directly related to or from Microsoft.

“Employees are at the center of what we do,” said Clark, vice president of the company, global sales, at Redmond, Wash.-based Microsoft. “We’re building products like Market and solutions for things like Partner Center. We’re supporting back-flow flow to make it easier for our partners to do business with us through digital as well as traditional methods. So we’re investing … a big part of our strategy is to continue giving. a guarantee of value to customers and flexibility and support to our colleagues. “

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